Meanings and Messages (e-bog) af Jean
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Jeanne Strunck (forfatter), Inger Askehave (forfatter), Birgitte Norlyk (forfatter), Malene Gram (forfatter), Malene Djursaa (forfatter), Martin Nielsen (forfatter), Maribel Blasco (forfatter), Karen Korning Zethsen (forfatter), Poul Rind Christensen (forfatter)

Meanings and Messages e-bog

DKK 195
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A text and casebook for language and business students at BA level. Written by experienced teachers and researchers from Aalborg University, University of Southern Denmark, University of Aarhus, Copenhagen Business School, and Aarhus School of Business, Meanings and Messages offers a new and updated approach to intercultural communication. Meanings and Messages introduces students to culture, communication and business and contains authentic examples of how Danish companies deal with intercul...
DKK 195
Undertitel – intercultural business communication
Forfattere Jeanne Strunck (forfatter), Inger Askehave (forfatter), Birgitte Norlyk (forfatter), Malene Gram (forfatter), Malene Djursaa (forfatter), Martin Nielsen (forfatter), Maribel Blasco (forfatter), Karen Korning Zethsen (forfatter), Poul Rind Christensen (forfatter)
Udgivet 1 januar 2007
Længde 208 sider
Genrer Samfund og Politik, Faglitteratur
Sprog Danish
Format pdf
Beskyttelse Adobe DRM
ISBN 9788776755805
A text and casebook for language and business students at BA level. Written by experienced teachers and researchers from Aalborg University, University of Southern Denmark, University of Aarhus, Copenhagen Business School, and Aarhus School of Business, Meanings and Messages offers a new and updated approach to intercultural communication. Meanings and Messages introduces students to culture, communication and business and contains authentic examples of how Danish companies deal with intercultural issues in various text genres. Study questions, classroom exercises and project ideas are included. Chapters • Culture in a business context • Communication - transmitting messages or fusing horizons? • Made in Denmark - global perspectives • Texts and localization • The translator as cultural mediator • English and Danish business negotiations • B2B Websites in an intercultural perspective • Speech acts in sales letters • Politeness in Danish and French e-mails • Business students and culture - searching for a toolbox Meanings and Messages is equally relevant for professionals working within the field of language and intercultural communication.